HSBC India has recently announced Virat Kohli, the former captain of the Indian cricket team, as its brand ambassador. The financial services company issued a press release on April 19 to confirm the partnership. According to the release, the association with Kohli will involve a multi-media campaign that will showcase the benefits of banking with HSBC. The campaign will highlight the value proposition of the bank and demonstrate how HSBC can help customers achieve their financial goals.
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Significance of the Virat Kohli as brand influencer of HSBC
In a recent press release, HSBC India has stated its intention to increase its focus on the Indian market, citing its extensive range of products and services as an advantage in supporting various sectors of the Indian economy. As part of this strategy, the financial services company has expressed a desire to support startups and assist Indian corporates in their global ambitions.
HSBC India’s decision to appoint Virat Kohli as its brand influencer is part of this effort to expand its presence in the Indian market. In the release, Kohli expressed his admiration for HSBC’s commitment and disciplined approach, stating that these values align with his own belief system of discipline, commitment, and focus. HSBC India CEO Hitendra Dave noted that Kohli’s appeal and pursuit of excellence reflect the company’s growth ambitions in India, adding that HSBC is eager to partner with India as it continues to make its mark on the global stage.
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