Google Nears Settlement of Ad-Tech Antitrust Case in France
< img src= "https://images.wsj.net/im-345092/social" class= "ff-og-image-inserted"/ > Alphabet Inc.’s Google is nearing a settlement of an antitrust case in France declaring the business has actually abused its power in online marketing, and is likely to pay a fine and make functional changes, individuals knowledgeable about the matter stated.
The French case, which hasn’t been previously disclosed, is one of the most advanced worldwide taking a look at Google’s dominance as a provider of tools for buying and selling ads throughout the web.
As part of the case, France’s Competitors Authority declared that the business’s marketing server– historically understood as DoubleClick for Publishers (DFP) and utilized by the majority of large online publishers to offer ad space– provided Google’s online advertisement auction home, AdX, an advantage versus other auction operators, individuals stated.
The authority likewise declared other kinds of self-preferencing between Google’s marketing technology tools, they included.
To settle the French charges, Google has actually offered to improve the interoperability of AdX with advertising servers run by other business, and to get rid of some other challenges faced by rivals, some of the individuals said.
Published at Thu, 27 Might 2021 20:37:00 +0000
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